Building & Climbing the Right Mountain with Jen McFarland
Jen McFarland has over 25 years of training, teaching, and executive experience. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, Jen consults with business owners on leadership, strategic project planning, and digital marketing. She also hosts a weekly podcast called “Women Conquer Business.”
Links:
Website: www.jenmcfarland.com
LinkedIn: https://www.linkedin.com/in/jensmcfarland/
Twitter: https://twitter.com/jensmcfarland
Facebook: https://www.facebook.com/jensmcfarland
Podcast: https://www.jenmcfarland.com/podcast/
Recommended book: Digital Minimalism
In this episode:
- Learn How Projects Drive Everything We Do
- The Difference Between A Marketing Roadmap vs. Treasure Map
- Making Sure You’re Building and Climbing the Right Mountain
- Balancing Logic and Intuition
- The Importance of Self-Awareness for Leaders
- The Power of Communication in Team Building
- How Listening & Understanding Creates Buy-In
- The Power of Meditation in Increasing Effectiveness
- The Need to Establish A Foundational Framework in Your Business & Marketing
- How to Break a Problem Down Into Actionable Items
- Why We Need to Focus on The Real Problem and What The Solution Will Look Like From the Customer’s Perspective
- The Need for Ongoing Feedback In Guiding Projects
- The Disconnect Between Marketers and Customers
- What Happens if You Stop Listening To Your Intuition
- The Downfall of Making Decisions Based Solely on Data
- The Danger of Allocating Too Little and Too Much Time
- Surrounding Yourself With Excellence and Leading Through Trust
- How Self-Awareness and Openness to Feedback Enables Us to See Our Blind Spots
- A Call to Disconnect With the Digital to Deliver Greater Results
- Creating Your Daily Formula To Start the Day On the Right Foot
