While in San Juan, I worked with someone who was the Strategic Sales Director for a well-known advertising agency in NY.  And we got talking about the importance of framing in communication.  And he shared a strategy the used consistently with his clients to make sure that they bought the campaign that he wanted them

​Read More

I often hear managers lament that their teams are, “so lazy” or that their employees are “out the door at 5 pm.”  These managers are struggling with a common workplace problem, a lack of commitment. When I ask more about the teams, I usually hear about micro-managing and a tightly controlled environment and then I

​Read More