Once you’ve got your mission statement down in writing, here are some things that you can do to make it even more effective. #1: Make sure it focuses on something greater than you. For example, the statement, “To make myself as rich as possible,” is too self-focused and illustrates a “means” value rather than an “end” value. A means value is something that is important as a means to an end. In the above example, one might ask, “Money for what purpose?” In addition, the “rich as possible” mission statement may be unfulfilling in the long run. At some point, the ...
by John Ryan