While in San Juan, I worked with someone who was the Strategic Sales Director for a well-known advertising agency in NY.  And we got talking about the importance of framing in communication.  And he shared a strategy the used consistently with his clients to make sure that they bought the campaign that he wanted them

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You are so talented! You have a gift. You’re a natural. Have you ever heard those words? Ever said them to someone else? On the surface, they seem like positive, encouraging words. But the question is…what did they have to do to earn them? Well, if someone is talented, they have a gift, or are

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Companies understand that more than ever customers have choices.  Our goal of course should be to help our customer make the best choice possible by choosing us over our competitors.  One way to do that is to make it easy for people to buy from you. While this seems like common sense, not everyone follows

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Clearly we are communicating more than ever with emails, blogs, texts, facebook, of course, the list goes on. The question is, are we communicating more or are we communicating less. One of the problems with digital communication is that we miss out on a huge percentage of the overall communication range. The Mehrabian studies indicate

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