Do you remember when you were a kid and you did things just because…just because it was fun…just because you wanted to? Maybe it was playing sports or a musical instrument. Do you remember those moments? And then someone comes along and says, “Oh, you’re really good, to get better you should set a goal
Companies understand that more than ever customers have choices. Our goal of course should be to help our customer make the best choice possible by choosing us over our competitors. One way to do that is to make it easy for people to buy from you. While this seems like common sense, not everyone follows
Clearly we are communicating more than ever with emails, blogs, texts, facebook, of course, the list goes on. The question is, are we communicating more or are we communicating less. One of the problems with digital communication is that we miss out on a huge percentage of the overall communication range. The Mehrabian studies indicate
I remember when Williams-Sonoma launched the automatic bread maker. It was quite a revolution. With a couple of ingredients or even a pre-done box mix, you could make fresh bread with very little effort. Fresh, homemade bread, what a wonderful way to feel like you’re doing something great for your family, right? Well, it didn’t
In medicine, prescription without diagnosis is malpractice. That clearly makes sense and I am hopeful that most doctors follow that sequence. However, why does it seem that other professions don’t follow the same maxim? Like most guys, I love electronics. To me, technology is fun and exciting and it can be like a puzzle. If
While in San Juan, I worked with someone who was the Strategic Sales Director for a well-known advertising agency in NY. And we got talking about the importance of framing in communication. And he shared a strategy the used consistently with his clients to make sure that they bought the campaign that he wanted them